期刊簡(jiǎn)介預(yù)計(jì)審稿時(shí)間： 16 Weeks

Marketing and Management of Innovations is an academic journal dedicated to marketing and management strategies for innovative products and services. This journal aims to provide a platform for scholars, researchers, and practitioners to share and discuss the latest research findings in innovation management and marketing. The journal covers various aspects of the innovation process, including market analysis, consumer behavior, brand management, new product development, and business model innovation. By publishing high-quality research articles, journals have promoted the integration of theory and practice, and have had a positive impact on the development of innovation management.

The characteristics of this journal lie in its in-depth exploration of innovation management and marketing fields, as well as its attention to emerging market trends and technological changes. The journal encourages interdisciplinary research, including economics, psychology, sociology, and engineering, to comprehensively understand the performance of innovation in different markets and cultural contexts. In addition, the journal also focuses on the internationalization and globalization challenges of innovation management, as well as how to effectively push innovation to the market. The magazine has made significant contributions to academic research and industrial practice in the field of innovation management by publishing cutting-edge research papers. Journal articles typically have high citation rates, demonstrating their influence in the academic community. The open access publishing model enables the research results of journals to be widely disseminated, accelerating the diffusion and application of knowledge.

《創(chuàng)新?tīng)I(yíng)銷(xiāo)與管理》是一本專(zhuān)注于創(chuàng)新產(chǎn)品和服務(wù)市場(chǎng)營(yíng)銷(xiāo)以及管理策略的學(xué)術(shù)期刊。該期刊旨在為學(xué)者、研究人員和實(shí)踐者提供一個(gè)平臺(tái)，用于分享和討論創(chuàng)新管理和營(yíng)銷(xiāo)的最新研究成果。期刊內(nèi)容涉及創(chuàng)新過(guò)程中的市場(chǎng)分析、消費(fèi)者行為、品牌管理、新產(chǎn)品開(kāi)發(fā)、商業(yè)模式創(chuàng)新等多個(gè)方面。通過(guò)發(fā)表高質(zhì)量的研究文章，期刊促進(jìn)了理論與實(shí)踐的結(jié)合，對(duì)創(chuàng)新管理領(lǐng)域的發(fā)展產(chǎn)生了積極影響。

該期刊的特點(diǎn)在于其對(duì)創(chuàng)新管理和營(yíng)銷(xiāo)領(lǐng)域的深入探討，以及對(duì)新興市場(chǎng)趨勢(shì)和技術(shù)變革的關(guān)注。期刊鼓勵(lì)跨學(xué)科研究，包括經(jīng)濟(jì)學(xué)、心理學(xué)、社會(huì)學(xué)和工程學(xué)等，以全面理解創(chuàng)新在不同市場(chǎng)和文化背景下的表現(xiàn)。此外，期刊還關(guān)注創(chuàng)新管理的國(guó)際化和全球化挑戰(zhàn)，以及如何有效地將創(chuàng)新推向市場(chǎng)。雜志通過(guò)發(fā)表前沿的研究論文，對(duì)創(chuàng)新管理領(lǐng)域的學(xué)術(shù)研究和產(chǎn)業(yè)實(shí)踐做出了重要貢獻(xiàn)。期刊的文章通常具有較高的引用率，顯示了其在學(xué)術(shù)界的影響力。開(kāi)放獲取的出版模式使得期刊的研究成果能夠更廣泛地傳播，加速知識(shí)的擴(kuò)散和應(yīng)用。

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