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data Has Become The New Ore In Today’s Knowledge Economy. However, Merely Storing And Reporting Are Not Enough To Thrive In Today’s Increasingly Competitive Markets. What Is Called For Is The Ability To Make Sense Of All These Oceans Of Data, And To Apply Those Insights To The Way Companies Approach Their Markets, Adjust To Changing Market Conditions, And Respond To New Competitors.marketing Analytics Lies At The Heart Of This Contemporary Wave Of Data Driven Decision-making. Companies Can No Longer Survive When They Rely On Gut Instinct To Make Decisions. Strategic Leverage Of Data Is One Of The Few Remaining Sources Of Sustainable Competitive Advantage. New Products Can Be Copied Faster Than Ever Before. Staff Are Becoming Less Loyal As Well As More Mobile, And Business Centers Themselves Are Moving Across The Globe In A World That Is Getting Flatter And Flatter.the?journal Of Marketing Analytics?brings Together Applied Research And Practice Papers In This Blossoming Field. A Unique Blend Of Applied Academic Research, Combined With Insights From Commercial Best Practices Makes The?journal Of Marketing Analytics?a Perfect Companion For Academics And Practitioners Alike. Academics Can Stay In Touch With The Latest Developments In This Field. Marketing Analytics Professionals Can Read About The Latest Trends, And Cutting Edge Academic Research In This Discipline.the?journal Of Marketing Analytics?will Feature Applied Research Papers On Topics Like Targeting, Segmentation, Big Data, Customer Loyalty And Lifecycle Management, Cross-selling, Crm, Data Quality Management, Multi-channel Marketing, And Marketing Strategy.the?journal Of Marketing Analytics?aims To Combine The Rigor Of Carefully Controlled Scientific Research Methods With Applicability Of Real World Case Studies. Our Double Blind Review Process Ensures That Papers Are Selected On Their Content And Merits Alone, Selecting The Best Possible Papers In This Field.

數(shù)據(jù)已成為當今知識經(jīng)濟的新礦石。然而，僅僅存儲和報告不足以在當今競爭日益激烈的市場中蓬勃發(fā)展。我們需要的是能夠理解所有這些海量數(shù)據(jù)，并將這些見解應用于公司進入市場的方式、適應不斷變化的市場條件和應對新競爭對手的方式。營銷分析是當代數(shù)據(jù)驅(qū)動決策浪潮的核心。如果公司依靠直覺來做決策，他們就無法生存。數(shù)據(jù)的戰(zhàn)略杠桿作用是可持續(xù)競爭優(yōu)勢的少數(shù)剩余來源之一。新產(chǎn)品的復制速度比以往任何時候都快。員工忠誠度降低，移動性增強，在越來越扁平的世界里，商業(yè)中心本身也在全球范圍內(nèi)移動?！稜I銷分析》雜志匯集了這個蓬勃發(fā)展領(lǐng)域的應用研究和實踐論文。應用學術(shù)研究的獨特融合，結(jié)合商業(yè)最佳實踐的見解，使《營銷分析》成為學者和從業(yè)人員的完美伴侶。學者可以隨時了解該領(lǐng)域的最新發(fā)展。營銷分析專業(yè)人士可以閱讀有關(guān)該學科的最新趨勢和前沿學術(shù)研究?！稜I銷分析》將刊登有關(guān)定位、細分、大數(shù)據(jù)、客戶忠誠度和生命周期管理、交叉銷售、客戶關(guān)系管理、數(shù)據(jù)質(zhì)量管理、多渠道營銷和營銷策略等主題的應用研究論文?！稜I銷分析》雜志旨在將嚴格控制的科學研究方法的嚴謹性與現(xiàn)實世界案例研究的適用性相結(jié)合。我們的雙盲審查流程確保僅根據(jù)論文的內(nèi)容和優(yōu)點來選擇論文，從而選出該領(lǐng)域最好的論文。

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