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Retail and Marketing Review is an academic journal dedicated to the fields of retail and marketing. Intended to provide a platform for scholars, practitioners, and related professionals in the retail and marketing fields to exchange and share research results, practical experience, and cutting-edge perspectives. It focuses on the analysis and exploration of various phenomena, trends, and marketing strategies in the retail industry, and holds an important position in the academic and practical applications of retail and marketing.

This magazine covers research on strategic planning, operational management, supply chain management, store layout and display of retail enterprises. For example, exploring how to optimize the supply chain to reduce costs, improve efficiency, and the impact of different store layouts and display methods on consumer purchasing behavior. In depth analysis of consumer behavior patterns, decision-making processes, preference changes, etc. in the retail environment. This includes studying consumers' reactions to different promotional activities, the formation mechanism of brand loyalty, and the differences in online and offline shopping behavior. Pay attention to the application and effectiveness evaluation of various marketing methods and strategies in the retail field. The specific practices of social media marketing, experiential marketing, relationship marketing, etc. in the retail industry, as well as how to develop effective pricing, promotion, and product mix strategies.

《零售與營(yíng)銷(xiāo)評(píng)論》是一本專(zhuān)注于零售和營(yíng)銷(xiāo)領(lǐng)域的學(xué)術(shù)期刊。旨在為零售和營(yíng)銷(xiāo)領(lǐng)域的學(xué)者、從業(yè)者以及相關(guān)專(zhuān)業(yè)人士提供一個(gè)交流和分享研究成果、實(shí)踐經(jīng)驗(yàn)及前沿觀點(diǎn)的平臺(tái)。它聚焦于零售行業(yè)的各種現(xiàn)象、趨勢(shì)以及營(yíng)銷(xiāo)策略的分析與探討，在零售與營(yíng)銷(xiāo)學(xué)術(shù)領(lǐng)域及實(shí)踐應(yīng)用中具有重要地位。

本雜志蓋零售企業(yè)的戰(zhàn)略規(guī)劃、運(yùn)營(yíng)管理、供應(yīng)鏈管理、店鋪布局與陳列等方面的研究。例如，探討如何通過(guò)優(yōu)化供應(yīng)鏈來(lái)降低成本、提高效率，以及不同的店鋪布局和陳列方式對(duì)消費(fèi)者購(gòu)買(mǎi)行為的影響等。深入剖析消費(fèi)者在零售環(huán)境中的行為模式、決策過(guò)程、偏好變化等。包括研究消費(fèi)者對(duì)不同促銷(xiāo)活動(dòng)的反應(yīng)、品牌忠誠(chéng)度的形成機(jī)制，以及線上線下購(gòu)物行為的差異等。關(guān)注各種營(yíng)銷(xiāo)手段和策略在零售領(lǐng)域的應(yīng)用與效果評(píng)估。如社交媒體營(yíng)銷(xiāo)、體驗(yàn)營(yíng)銷(xiāo)、關(guān)系營(yíng)銷(xiāo)等在零售行業(yè)的具體實(shí)踐，以及如何制定有效的定價(jià)、促銷(xiāo)和產(chǎn)品組合策略。

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