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Journal of Food Products Marketing is an academic journal dedicated to the field of food product marketing. This journal aims to provide a platform for professionals, scholars, and researchers in the food industry to exchange and share research results, in order to better understand the dynamics and trends of the food market. The magazine covers various aspects of the food industry, including product development, marketing strategies, consumer behavior, brand management, advertising, and promotional activities. The main goal of the magazine is to promote research and development in the field of food product marketing, improve the knowledge and skills of industry professionals, and publish various types of articles, including original research, case studies, review articles, empirical analysis, teaching notes, and reviews. Readers can stay informed of the latest market trends, research findings, and industry trends, thereby enhancing their professional competence and competitiveness.

《食品營銷雜志》是一本專注于食品產(chǎn)品市場營銷領(lǐng)域的學(xué)術(shù)期刊。該期刊旨在為食品產(chǎn)業(yè)界的專業(yè)人士、學(xué)者和研究人員提供一個交流和分享研究成果的平臺，以便更好地了解食品市場的動態(tài)和趨勢。雜志涵蓋了食品產(chǎn)業(yè)的各個層面，包括產(chǎn)品開發(fā)、市場策略、消費者行為、品牌管理、廣告和促銷活動等。雜志的主要目標(biāo)是推動食品產(chǎn)品市場營銷領(lǐng)域的研究和發(fā)展，提高行業(yè)專業(yè)人士的知識水平和技能，刊登了各種類型的文章，包括原創(chuàng)研究、案例研究、綜述文章、實證分析、教學(xué)筆記和評論等。讀者可以了解到最新的市場動態(tài)、研究成果和行業(yè)趨勢，從而提高自己的專業(yè)素養(yǎng)和競爭力。

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