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Journal of Personal Selling&Sales Management is an academic journal dedicated to the field of sales and sales management. It has always been committed to providing a platform for scholars, practitioners, and educators to exchange and share research results, in order to promote the development of the sales and sales management field. This magazine covers a wide range of topics, including sales strategy, sales skills, sales training, sales team management, customer relationship management, sales performance evaluation, and more. These themes not only focus on traditional sales methods, but also on emerging sales models such as e-commerce, social media marketing, and the application of big data and artificial intelligence in sales. The readership of the magazine mainly includes scholars in marketing, graduate students, sales managers, sales trainers, sales consultants, and other professionals interested in enterprise sales and sales management. By reading this magazine, readers can learn about the latest research achievements, theoretical progress, and practical experience, thereby improving their professional competence and competitiveness.

《個(gè)人銷售與銷售管理雜志》是一本專注于銷售和銷售管理領(lǐng)域的學(xué)術(shù)期刊，一直致力于為學(xué)者、實(shí)踐者和教育工作者提供一個(gè)交流和分享研究成果的平臺(tái)，以推動(dòng)銷售和銷售管理領(lǐng)域的發(fā)展。該雜志涵蓋了廣泛的主題，包括銷售策略、銷售技巧、銷售培訓(xùn)、銷售團(tuán)隊(duì)管理、客戶關(guān)系管理、銷售績(jī)效評(píng)估等。這些主題不僅關(guān)注傳統(tǒng)的銷售方法，還關(guān)注新興的銷售模式，如電子商務(wù)、社交媒體營(yíng)銷、大數(shù)據(jù)和人工智能在銷售中的應(yīng)用等。雜志的讀者群體主要包括市場(chǎng)營(yíng)銷專業(yè)的學(xué)者、研究生、銷售經(jīng)理、銷售培訓(xùn)師、銷售顧問以及對(duì)企業(yè)銷售和銷售管理感興趣的其他專業(yè)人士。通過閱讀該雜志，讀者可以了解到最新的研究成果、理論進(jìn)展和實(shí)踐經(jīng)驗(yàn)，從而提高自己的專業(yè)素養(yǎng)和競(jìng)爭(zhēng)力。

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