期刊簡介預(yù)計(jì)審稿時(shí)間：

Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.

《心理學(xué)與營銷》發(fā)表原創(chuàng)研究文章、評(píng)論和筆記，涉及心理學(xué)理論和技術(shù)在市場營銷中的應(yīng)用。作為一本跨學(xué)科期刊，鼓勵(lì)大膽創(chuàng)新，注重貢獻(xiàn)。致力于探索線上和線下營銷現(xiàn)象，涵蓋產(chǎn)品（商品和服務(wù)）、價(jià)格、促銷（廣告、宣傳、公共關(guān)系和銷售）、地點(diǎn)（渠道和分銷）和政治（輿論、法律和道德）的整個(gè)范圍，所有這些都圍繞著消費(fèi)者的個(gè)人和集體心理。雜志要求研究設(shè)計(jì)具有高標(biāo)準(zhǔn)的方法透明度。手稿本質(zhì)上可能是概念性的或?qū)嵶C性的，以定量和/或定性分析為特征，并配有插圖豐富的表格、圖表和支持材料，以提高讀者的可讀性。雜志希望手稿能夠呈現(xiàn)沒有致命方法缺陷的研究，并且具有超越衡量自我報(bào)告行為意圖的單一橫斷面研究的普遍性發(fā)現(xiàn)。

《Psychology & Marketing》(心理學(xué)與營銷)編輯部通訊方式為Psychol. Mark.。如果您需要協(xié)助投稿或潤稿服務(wù)，您可以咨詢我們的客服老師。我們專注于期刊咨詢服務(wù)十年，熟悉發(fā)表政策，可為您提供一對(duì)一投稿指導(dǎo)，避免您在投稿時(shí)頻繁碰壁，節(jié)省您的寶貴時(shí)間，有效提升發(fā)表機(jī)率，確保SCI檢索（檢索不了全額退款）。我們視信譽(yù)為生命，多方面確保文章安全保密，在任何情況下都不會(huì)泄露您的個(gè)人信息或稿件內(nèi)容。