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The International Marketing Review mainly focuses on research in the field of marketing, with the goal of promoting the development of marketing theory and practice, and providing the latest research results and perspectives. The magazine covers all areas of marketing, including consumer behavior, market strategy, brand management, sales management, service marketing, international marketing, and more. It not only focuses on commercial organizations, but also on marketing issues for non-profit organizations and the public sector. This magazine is committed to becoming an active journal in setting the international marketing research agenda, by identifying key research questions and promoting research in these fields. This magazine promotes exploration of the interface and overlap between international marketing and other business disciplines.

《International Marketing Review》主要關(guān)注市場(chǎng)營(yíng)銷領(lǐng)域的研究，目標(biāo)是推動(dòng)市場(chǎng)營(yíng)銷理論和實(shí)踐的發(fā)展，提供最新的研究成果和觀點(diǎn)。雜志涵蓋了市場(chǎng)營(yíng)銷的所有領(lǐng)域，包括消費(fèi)者行為、市場(chǎng)策略、品牌管理、銷售管理、服務(wù)營(yíng)銷、國(guó)際營(yíng)銷等。它不僅關(guān)注商業(yè)組織，也關(guān)注非營(yíng)利組織和公共部門的市場(chǎng)營(yíng)銷問題。該雜志致力于成為一本積極制定國(guó)際營(yíng)銷研究議程的期刊，通過確定關(guān)鍵的研究問題，并促進(jìn)這些領(lǐng)域的研究。該雜志促進(jìn)了對(duì)國(guó)際營(yíng)銷和其他商業(yè)學(xué)科之間的接口和重疊的探索。

《International Marketing Review》(國(guó)際營(yíng)銷評(píng)論)編輯部通訊方式為Int. Market. Rev.。如果您需要協(xié)助投稿或潤(rùn)稿服務(wù)，您可以咨詢我們的客服老師。我們專注于期刊咨詢服務(wù)十年，熟悉發(fā)表政策，可為您提供一對(duì)一投稿指導(dǎo)，避免您在投稿時(shí)頻繁碰壁，節(jié)省您的寶貴時(shí)間，有效提升發(fā)表機(jī)率，確保SCI檢索（檢索不了全額退款）。我們視信譽(yù)為生命，多方面確保文章安全保密，在任何情況下都不會(huì)泄露您的個(gè)人信息或稿件內(nèi)容。